History is a matter of design, and design is a matter of history.

I hold a PhD in industrial design, and have an educational background in the history of science and ideas, as well as studies in semiotics and aesthetics at the University of Bologna. I currently work as associate professor in design history and design theory at the Umeå Institute of Design (UID), Umeå University, Sweden. Between 2008 and 2018, I was part of the leadership group at the Umeå Institute of Design, holding the roles of Head of Department and Vice Rector 2012-2018.

I am passionate about trying to make sense of how the past and the present are intertwined through design, and in designing. In my research and teaching I explore core ideas and methods in design, aiming to highlight how history still shapes what we think and do in the present. Through critically engaging with the ideas and values embedded in contemporary practices, we might find ways of designing that can redirect our trajectories towards more just and sustainable futures.  

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Transitional design histories do not provide explanations of what design is or has been. Shifting the outlook of design history from product to process – from things to thinking – the ambition is to make histories that speak to matters of concern in contemporary design, and to activate an awareness of design's historicity in designing.

Transitional design histories are histories for design, rather than of design. These aim to make conceptual moves that support developing design practices capable of engaging with a complex ‘now’ and with uncertain futures.


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